Three Unexpected Indicators of Business Achievement
How do you know whether your business is on-track? In todays marketplace, dont be taken in by evident versus actual business success. Here are a few counter-intuitive indicators to measure your business success.
1. Failure to win established marketing accolades. If you have been awarded any traditional recognition, it means that you have brought down your marketing efforts to the standard of status quo. The measure of high achievement inevitably has nada to do with bottom line market share and revenue output, and not in what I term, cutesie or funny advertising. The greatest marketing is always the marketing that most webmasters, family and other experts will tell you NOT to do. It is also the variety of marketing that gets your competitors angry.
Speed To Market Principle: Angry competitors, loved ones who tell you dont do it!, and going against the grain of so-called technical advice, these are the 3 indications that you should proceed with your marketing. Beware of concord with any of these people!
2. Failure to use electronic mail with the right frequency to encourage people to unsubscribe. Only email to get rid of your dead wood. Or in other words, unsubscribes are a useful method of analyzing the potency of your business success. I tell my clients that if they are not having unsubscribes they are not staying in front of their ideal clients frequently enough. Remember, most of the people on your subscriber’s list are freeloaders. They are simply there to get free information or to learn more about you. People who unsubscribe from your newsletter list means that your subject matter is actually getting through to those who actually need what you offer.
Speed To Market Principle: Eradicate the decimal point i.e. Move the free line-give away your best knowledge in exchange for contact information to show the power of your system, but move the decimal place to the right to put across the value of your expertise.
3. Failure to sell a $10,000 coaching program before one sells a $17 ebook. Most people dabble on the Internet to sell a few dollar eBook or some other downloadable program but they do not understand that the standard skillsets of selling are the same. Selling a low priced program is usually indicative of seeking imperfect clients who realize you get what you pay for. Positioning your marketing to make the high dollar sale also normally means that there is less competition at this level and it makes selling your programs simpler than competing with a sea of sameness where millions are all in competition for the duplicate few dollar sale.
Speed To Market Principle: The first company that develops a sales team wins in the marketplace!
