June 22nd, 2010
It’s easy to spoil even the best digital newspaper, even if you’ve put all your effort into it, with poor online publishing software. In fact, selecting a software supplier is the key part of producing an online publication. Setting the format for your content is only a small section of their business.
Out of the characteristics you should liik into in some depth, simple usability is the most important. If you can’t use the software package it doesn’t make any difference how great it is hyped to be! Make sure to test multiple packages before you select a provider for your ezine. With spamming and hacking being an issue online, security should be another main concern after you’ve made a digital edition. Do you know what measures are taken to protect your creation? Is it possible for people to just copy and paste the newspaper content or has the software vendor anything in place peventing such things? Is your content secure?
Has a business plan been created? Where is the role of non-traditional media in it? Advertisements ought to be thought about. Not that every single publication will need to consider all of these but your overall scheme positively should. Search engine friendly content is also essential when considering how to sell this flash journal. How about mixing paid for and free content? What about offering single copy and several possibilities for subscription? Will you be monetizing your content at all? Will you be providing summaries and teasers to market your online publication? How accessible is the newspaper? If it’ll be private you’ll be able to investigate several hosting options or is it public? If public you will be best hosting directly with your provider. What’ll you do with back-isues? Some solutions need to be thought about in advance before any emergency. What’s the level of tech-support? What quality is their FAQ page? Do they have a how-to guide? If a response time isn’t published ask them about it. Try calling their emergency phone number to test it out. This is definitely a case of last not least consideration.
This final decision in supplier will decide the success or failure in your carefully created magazine. Try googling the terms “create online publication” for some more useful tips.
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May 30th, 2010
Spoiling even the best electronic brochure is sadly very easy, even if you’ve put all your effort into it, with a poor choice of digital brochure package. Once you’re determined to make an online publication the essential next call is to select the software supplier. Formatting your message is merely a tiny part of what they do.
Amongst the characteristics you should liik into in some depth, being easy to use is the main one. The software package could be the most extraordinary you’ve seen - but if you can’t use it, it’s worth nothing. Be sure to test different packages before you select a provider for your ezine. With spamming and hacking being an issue online, security should be another concern when you produce an online publication. Think about if there is security available for your ebrochure. Is it possible for people to just copy and paste the brochure content or has the digital publishing software supplier protection in place peventing these things? Is your content secure?
When you’ve created a flash brochure it’s time to make up a business plan. Whatever your marketing plan may look like, you should think about these matters: maybe not for each individual publication but for the business in its entirety. How will the business use modern media? What consideration has been made of dealing with adverts? Selling your online brochure will likely require search engine friendly content.
Another thing to consider are previous editions. Will your interactive brochure be widely available? Direct hosting with the supplier probably is the most sensible idea if it’s going to be widely available. How will you publicize the interactive publication?
Prior to encountering any issues you should ponder a few additional things, too. What is the level of technical support? Check out the FAQ page. Are there useful “fix-it” tips which you’ll be able to actually follow? Do they print their response time? Is there a phone number or email address which is easy to access? Technical support may be your last consideration at this point in time, however it should be a deciding factor in your choice. You certainly don’t want to discover the hard way that they’re actually not up to it. This last decision of supplier could decide the failure or success in this carefully crafted magazine. You may also Google the terms “create digital edition” to find more pointers.
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May 21st, 2010
To produce digital publications needs a lot of creativity, therefore you wouldn’t want to spoil all the work by picking the wrong online newsletter software package. Once you’ve chosen to produce an online magazine the essential decision is to select the software vendor. And they don’t only aid you in formatting the content.
Being simple to use is the main part to look for in your chosen software. If you can’t run the software it doesn’t make a difference how great it is being touted to be. Make the time to try out multiple packages before you select a provider for your ezine.
Further major decisions you need to make are safeguarding security. The next thing to think about are hackers. Is the work secured? Is the content itself secured? Can individuals just copy and paste your magazine content or does the flash publishing software supplier have security to stopping this? Is the content secure from copying and pasting by the everyday reader?
When you’ve made a flash magazine you need to make up a marketing timetable. Whatever your business plan may look like, you will need to consider these things: possibly not for every single publication but instead for the business in its entirety. How will you use networking media? What have you thought of as regards handling ads? Contemporary marketing means thinking about search engine requirements as you edit your content.
Will the content be freely accessible? Think of offering single copy subscriptions. Will you be commercializing the content or is this venture not-for-profit? How about providing teasers and summaries to sell your online publication? How available is your magazine? Is it private: in which case you can look into several hosting options or is it public? You should probably host directly with your vendor. And what will you be doing with back-isues? Tech support is a huge consideration in the choice of vendor. How customer-oriented are they? A speedy emergency response should be your concern. How are their FAQ pages? Such things you should examine before you suffer any trouble, it’ll be a good thing you did! Think when picking out your publication’s e-publishing package provider. Try googling the terms “create digital edition” to find more pointers.
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March 18th, 2009
Nowadays, as lots of companies and managers are looking at web video websites as an outstanding place to publish content to grab the interest of their customers, it’s critical to tell apart the basic values of using internet video marketing channels.
Here are a number of basic things you must be acquainted with before you start to post professional videos on web video portals.
Always do your best to use corporate videos that supplies meaningful material to your customers - Many business people misguidedly assume you can basically add any brand of advertisement on a video channel, but nothing could be further from reality. All videos ought to give some valuable content to the target market, if not then at least topic of chat.
Conduct some degree of market research on the video channels prior to you circulating your very first video - it is a good plan to give some considerable amount of time putting your market’s important keywords into the search engine on the site, to find out what related professional videos are already about. Next note down the profile names of the most prominent users in your sector. Possibly afterwards you can become involved in a joint venture or have some sort of partnership with these organisations. Vidify can work successfully to offer white-label online video production and publishing strategies for your company.
Bear in mind that each & every video channel has a community built into it - You must respect the other members & it is recommended that you post positive annotations about your competitors’ videos. First & foremost you need to be a member of the society, contributing advice, ideas etc. And only then should you regard yourself as being a video marketer and begin to promote your very own 1 & products.
Commit yourself to producing quite a few videos - You must have an obvious strategy for creating and posting various professional videos. Or else, your businesses page on the video portals will give the idea of being empty if it only has one video on view. Thus, give time setting up the manufacturing of a sequence of short professional videos, rather than only one considerably lengthy video.
Internet video marketing is one of the best & quickest techniques of promoting currently.
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June 6th, 2008
If your dream is to get published, the chance is before you.
The web has opened the portals of opportunity to all aspiring writers, freelance writers, established writers
actually to all writers. It’s a whole new world with unlimited
access to ideas and subjects for writers. Endless resources
and information are available at the click of your
mouse to help you get started and keep you going.
It’s up to you to exercise due diligence to fulfill that
dream of becoming a writer. It does not happen
overnight. It all starts with that first, small step towards pursuing your dream. The internet offers all kinds of
avenues for anyone who has ambitions to write.
Where do you begin?
Read what the multitude of e-zines and newsletters have
to offer. This gives you an idea of what interests people
as they spend more and more time surfing. Find out
what the current trends are. Pay attention to issues that
tend to pop out here and there, again and again. Subscribe
to pertinent groups or forums that can be helpful in your
quest. Keep up with the current trends, stay abreast with
the latest news, be interested in anything and everything.
Open up your mind. Then, you can decide which venue is
for you. Ask yourself, mainstream or specific areas of interest?
Assess your inclinations, your passions,your hobbies,
your beliefs, your social,religious and economic
outlook. Make a list. In your career, what is your area of
expertise? Do you write reports at work? Do you keep a
journal? A diary? You’re already a writer!
Get excited about writing down your ideas. The golden
opportunity is before you, as never before. Actually,
jumping in the bandwagon of writing for the internet can
be overwhelming for the faint of heart, confusing for
the skeptic, yet exciting for the go-getter.
Which one are you?
The internet is open to all segments of society and to
people from all walks of life. Access is not limited to the
technologically inclined. It is no longer as initimidating as
it was when the information superhighway first opened in the
20th century. People are less apt to admit their computer
illiteracy, rather, more members of our society are learning
how to navigate the cyberspace.
Learn about the basic rules of writing for the web. Cyber
readers tend to be fast thinkers, speed readers, with only
seconds to spare.If you want to grab their attention, remember,
you only have precious few seconds to do it.
Take heart. You already know this. You love to see your
by-line. The web will help you get your name out there. The more you write, the better you’ll get at it. Technically, if your work gets published on-line, you are considered published.
Only thing, writing for the web for the countless e-zines
and newsletters and websites is not for those who intend
to make a living from their writing. Not at the start.
If you are willing to write and submit your articles for
free, don’t miss out. For the aspiring writer, it is a good
way to start. The more you write, the more exposure you
will get, readers will get to know your name. Writing for
the internet helps to drive traffic to your website.
Give it a try.
END
Bonnie Moss © 2005
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May 14th, 2008
The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.
The Hero’s Journey:
• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.
Consider this:
• Titanic (1997) grossed over $600,000,000 - uses the Hero’s Journey as a template.
• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.
• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.
• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.
• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.
• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) - All Academy Award Winners Best Film are based on the Hero’s Journey.
• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc are all based on the Hero’s Journey).
Belly of the Whale
One critical element of the Hero’s Journey is the stage of the Physical Separation (Belly of the Whale). During this stage, it is not uncommon for the physical features or physical body of the hero to be altered or damaged in some way:
a) In The Godfather (1972), Captain McCluskey punches and deforms Michael Corleone’s face. The gradual transformation of his face is symbolic of his transformation from innocent to Mafia Don.
b) In Silence of the Lambs (1991), Clarice enters the garage from beneath the stuck door and injures herself.
c) In Lord of War (2005), Yuri is shot by the drug dealer for resisting the acceptance of cocaine as payment for the arms.
Learn more…
The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/
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April 29th, 2008
Most writing “experts” favor a particular way of looking at plot, and will adhere to it for years or an entire career. That’s all well and good, but its important to realize that any way of modeling story is just thata model, not the depths and living essence of story itself.
Problems arise when young (or experienced!) writers mistake a simplified structure for some deep and eternal truth. It’s much better to examine several structures, see what their strengths and weaknesses are, and try to glimpse the truth they are trying to convey.
The actual “truth” of story is beyond any structure, but they all point in the same direction, toward that misty, hidden metaphorical mountain all storytellers have been climbing since the beginning of time. As long as we don’t mistake the finger for the mountain, the structures can be quite useful indeed.
The worst story model that is at all useful might be” “It has a beginning, middle, and an end.” Well, yes, but so does a piece of string.
More helpfully, try: Objective, Obstacle, Outcome. In other words, a character wants something, and something stands in her way. She tries various things to resolve the difficulty, leading to an eventual climax.
This one is even more useful:
Situation, Character, Objective, Opponent, Disaster. Using the classic James Bond film “Goldfinger” as an model (action films are good for this, because their structure is usually crystal clear):
Situation: When gold is being smuggled from England in large quantities,
Character: Secret Agent 007 James Bond
Objective: Is assigned to find out how it is being done. But little does he know that
Opponent: Industrialist billionaire Auric Goldfinger
Disaster: Is smuggling gold to finance his real operation, the destruction of Fort Knox with an atom bomb!
Can you see how this model helps to clarify the different basic aspects of your story? The hero must have a goal, and there must be forces in opposition. Moreover, the hero’s initial goal and his ultimate goal may well change over the course of the story, as they grow to understand the situation more fully. A story structure like this one implies both internal and external motivations, and sets up a dynamic structure that almost writes itself!
The very best writing structure would be what is known as the “Hero’s Journey” created by Joseph Campbell, and explored by anthropologists and writing mavens around the world. There are numerous interpretations of it, but in essence, it can be represented as:
1)Hero Confronted With A Challenge.
2)The Hero rejects the challenge
3)The Hero accepts the challenge
4)Road of Trials
5)Meeting allies and gaining powers
6) Confront evil and defeat.
7) Dark Night of the Soul
 Leap of Faith
9) Confront Evil and victory
10) Student Becomes The Teacher
This pattern automatically implies the yearnings, fears, obstacles, efforts, deep depression and exultation of actual human lives. This is the reason that this pattern, more than any other, is useful to writers both new and experienced. Because it mirrors our lives, a writer can most easily adapt her own understandings of life and the universe into her work. If you organize your work into this pattern, readers or viewers all over the world will instantly recognize your efforts as “story.” Whether it is a “good” story will depend entirely on the skill and creativity that you bring to the taskthe unquantifiable quality of “art” that is beyond direct description.
There are, of course, many other patterns, and an ambitious writer or student would do well to list several of them side by side, and analyze what they are saying. None of them are “truth,” but all are useful fingers pointing toward that mountain.
NY Times bestselling novelist Steven Barnes has lectured on story and creativity from UCLA to the Smithsonian. He created the Lifewriting high-performance system for writers. Get a FREE daily writing tip at: www.lifewriting.biz and www.lifewrite.com
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April 18th, 2008
You wouldn’t remember
Because I never told you
But I know I’ve tried
To show you…
You wouldn’t understand
Because I’ve never explained
But I know I’ve tried
To tell you…
You wouldn’t know
Because I’ve never given you a hint
But I know I’ve thought
Of doing it…
I really want to tell you
I really want to show you
But every time I try
I start to have a feeling that
It’s not the right thing to do
About the Author: hi! i’m a high school student in de le salle zobel school. I enjoy writting poems and i would like to publish them… hopefully, someday, i would like to have a book containning all poems published… hope you like my poems
Source: www.isnare.com
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April 3rd, 2008
As an entrepreneur, writing letters are just one of the many
tasks you do every day. Taking the time to write a good cover
letter can pay off in the long run, especially when you’re
trying to interest an investor in funding your business or
project.
What can a cover letter do? A good cover letter introduces your
business or product, makes a sales pitch and provides a call to
action. It arouses interest or curiosity and entices the
recipient to read through the rest of your material.
Here are some tips that will help you to write effective cover
letters, quickly and easily.
1. Always address your letter to a specific person, and include
their job title. Make sure you’ve spelled their name right.
2. Use a “block” letter format, with text justified to the left
and double spaced paragraphs. Have someone proofread your letter
and watch for spelling and grammatical errors.
3. Keep your letter short — no more than one page. The longer
the letter, the less effective it is.
4. Keep your paragraphs short and to the point. Your cover
letter needs to have a beginning, a middle and an end. Most
cover letters will be between four and six paragraphs long.
5. In your first paragraph, let the reader know why you are
writing. (This is called the opening).
6. In your second paragraph, ask for what you want. If you’re
asking for money, make sure you clearly state how much you need
and what you plan to do with it. Keep your letter factual and
don’t use obvious flattery.
7. In your third paragraph, explain your “why”. This paragraph
is your sales pitch, so make it count. Focus on what makes you
different from the competition, or why the reader should say
yes.
8. Your fourth paragraph is your “call to action.” This
paragraph needs to be more than just thanking the reader for
taking the time to read your letter. What specifically do you
want them to do next?
9. Your promise. This can be included in the fourth paragraph,
or depending on the type of cover letter you’re writing, you can
make it your P.S. This is how you will keep the lines of
communication open. It tells your reader what you will do next.
Are you going to call him? Will you be meeting again? Whatever
you are going to do, make it specific and time oriented, so that
the reader knows he has to do whatever you’ve asked him to do
within a certain amount of time. (Make sure that you follow up
exactly how and when you say you will).
10. Make it easy for the reader to get in touch with you if you
have questions. Include your phone number and/or email address
in the last sentence, and let them know that they should call
you if they have any questions.
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